What kind of media institution might distruibute your media product and why?

In thinking of a distributer for my music magazine, I decided on Bauer Media. I originally thought of using IPC media, but then decided against it for a number of reasons:

Firstly, IPC already has a more mature music and lifestyle magazine, in the form of Uncut, so another magazine along these lines would make no sense: Thus, they would probably decline for fear of competing with themselves. On the other hand, Bauer have only either music magazines or lifestyle magazines, but no magazine that combines both. Therefore, it would make more sense to distribute through them.

Secondly, Bauer are a much larger company than IPC, at 25% to IPC's 20%, so therefore they have a better stake on shops for distribution and possibly a larger budget to spend on such a magazine than IPC have.

Thirdly, Bauer don't have (at the time of typing) a magazine that aims at my target audience: men between 25-40 years old (see my demographic profile for more information). Therefore, a magazine such as mine would fill this niche gap perfectly.